Skip to content

American Fisheries Society Family of Websites:

Fisheries.org

American Fisheries Society
Family of Websites

Journals

Read our five journals and Fisheries magazine

Gray Literature Database

Find thousands of unpublished agency reports and other information

Annual Meeting

Join us in Columbus in 2026

Divisions, Chapters, Sections

Find an AFS Unit near you or in your area of specialty

Fishbook

Fisheries Collaboration Network

Climate Change and Fisheries

Learn how to communicate the effects of climate change on fisheries

Hutton Junior Fisheries Biology Program

Summer internships for high school students

Community Growth and Connections

Explore our initiatives to build community in the Society and in the fisheries profession

Center for Fisheries Technology and Collaboration

Find fisheries science products and services

Center for Technology and Collaboration

Quick answers to common questions

Other Resources
  • Standard Methods for Sampling North American Freshwater Fish Website

  • Rotenone Stewardship Program Information Site

  • Fishionary: A blog about fish words! 
Latest News
2026 Officer Election Voting Now Open AFS Calls for Continued Protection of Boundary Waters from Mining Proposed Rule Would Undermine Science-based Endangered Species Act Future of Public Trust Resources – Statement of the American Fisheries Society Latest Newsletter
Donate
Login
Logout
$0.00 0 Cart
  • Who We Are

    Who We Are

    Governance

    Learn how AFS is structured

    Divisions, Sections, Chapters

    Find a community in your local
    area or in your expertise

    Committees

    Get engaged and volunteer

    Awards & Recognition

    Nominate your heroes

    Community Growth and Connections

    Learn more about our community-building efforts

    AFS Celebrates 150+ Years

    Explore our history

    AFS Fisheries Partnerships

    Meet our global partners

    Meet the Staff

    Dedicated to serving our members

    Contact Us

    Quick answers to common questions

    Support AFS

    Discover how you can support critical AFS programs

    What Are Fisheries?

    Explore fisheries professions

  • MEMBERSHIP

    Membership

    Learn about membership benefits and member types

    Member Directory

    Find your colleagues

    Types of Membership

    For all stages of your career

    Give the Gift
    of Membership

    Invest in an aspiring fisheries
    professional’s future

    Who Are Our Members

    From students to 50-year Golden Members

    Governance

    Learn about our organization and leadership

    My Account

    Log in to access member benefits or renew

    Join/Renew

    It’s Quick and Easy

    Organizational Membership

    Become a Strategic Partner!

  • POLICY

    POLICY

    Recovering America’s
    Wildlife Act

    Critical funding for state conservation programs

    Climate Change

    Communicate the impacts
    of climate change on fisheries

    Magnuson-Stevens Act

    Ensuring sustainability of marine fisheries

    Waters of the US

    News about Clean Water Act
    jurisdiction

    Water Quality

    Healthy fisheries require healthy waters

    Pebble Mine

    Protecting Bristol Bay salmon fisheries

    National Fish
    Habitat Partnership

    Addressing fish habitat regionally

    Infrastructure

    Funding impacts on fish habitat

    Aquaculture

    Providing food security for the future

    Future of the Nation’s
    Aquatic Resources

    Priorities for US fisheries policies

    Recent Policy Statements

    Official policy statements of AFS

    Policy Letters

    Comments on policy,
    legislation, and regulations

    Sport Fish Restoration Act

    Understanding its importance in funding state agency fisheries management

    Advocacy Guidelines

    For Units and members

    Science Guidelines

    Practicing science appropriately

    Briefings

    Congressional briefings with our partners

    Resolutions

    Member-approved resolutions
    on policy

  • NEWS

    News

    Announcements

    Official AFS news

    Annual Meeting

    News from the meeting

    Members in the News

    Awards and interviews

    Policy News

    Round-up of all policy news

    Beneath the Surface Podcast

    A deep dive into the programs and people at AFS

    Federal Workforce and Budget Cuts

    Resources and Ways to Take Action

    Newsletter

    Bi-weekly newsletter for members and partners

    Press Releases

    News media releases

  • EVENTS

    Events

    Annual Meeting

    Columbus 2026

    Future Annual Meetings

    Where we are heading

    Past Annual Meetings

    Where we’ve been

    World Fisheries Congress 2024

    Seattle, Washington

    Other Past Events

    Past special events

    Fisheries Events Calendar

    Events around the world

    Add Your Event Listing

    Submit your calendar item

  • JOBS

    Jobs

    Career Help from AFS

    Compilation of job listing boards

    Other Career Tips

    Career info for members

    Find a Job

    Listings from all over North America

    Post a Job

    Submit your job opening

  • PUBLICATIONS

    Publications

    AFS Journals Program

    More than 150 years of excellence

    AFS Books Program

    Publish with AFS

    Submit Journal Article

    Reach the right audience for your research

    Fisheries Magazine

    Monthly membership magazine

    Writing Tools

    Guides for authors and other resources

    Fishy Fridays

    Weekly blog highlighting AFS fisheries journal articles

    Bookstore

    Shop more than 180 titles

    Journal Online Access

    Log in to access journal articles

    Gray Literature Database

    Thousands of unpublished agency reports and research

  • Professional Development

    Professional Development

    Continuing Education

    Gain skills and enhance your career

    Professional Certification

    Official recognition of your expertise

    Hutton Junior Fisheries
    Biology Program

    Summer high school
    internship program

    Leadership Opportunities

    Hone your leadership skills, volunteer today!

    Training Opportunities Calendar

    Webinars, online courses, on-site workshops, and field training

    Webinars

    Check out upcoming sessions or browse our library

    More Online Resources

    Practical resources for fisheries professionals

  • Engagement

    Engagement

    Strategic Partners

    See how your organization can partner with AFS

    Support AFS

    Discover how you can support critical AFS programs

    The 1870 Society

    Recognizing generous individual donors who invest in the Society's mission

    2024 Annual Report

    Find out what AFS did for the fisheries community in 2024

    Shop AFS

    Check out the latest AFS merch here

Login
Logout

Communicating that Conservation Matters

  • May 13, 2019
  • News
  • Home
  • Communicating that Conservation Matters

Guest Column

Darren Miller | President, The Wildlife Society

Similar to many wildlife biologists of my generation, I entered the field due to my love of the outdoors, experienced through hunting and fishing with my dad, older brother, and great uncle. In Kentucky in the late 1970s to the early 1980s when I was growing up, there were not many white‐tailed deer Odocoileus virginianus or eastern wild turkey Meleagris gallopavo silvestris in Kentucky. So, we rabbit Sylvilagus floridanus hunted over beagles (I still have a beagle pack), squirrel Sciurus spp. hunted, and fished for Smallmouth Bass Micropterus dolomieu, and other species, wading in streams near my hometown of Louisville. I can vividly recall the sights, sounds, and smells of the first time I accompanied my dad on an early fall squirrel hunt and I bring this incredibly emotional memory to the forefront every fall when I get out in the squirrel woods in Mississippi; it often brings me nearly to tears. Likewise, the memories of slipping into a clear stream in late May and enticing hits from hungry bass while enjoying the serenity of a day in the water often come to mind, especially when fishing for Largemouth Bass M. salmoides or Bluegill Lepomis macrochirus on my own farm pond. Those early memories, and my continued pursuit of hunting and fishing across many landscapes, continue to be the cornerstone of my deep conviction on the importance of wild things and wild places, and the need for science to continue to secure the future of these invaluable natural resources.

Although a conservation message based largely on sharing generational experiences of hunting and fishing resonates with me and with many of my cohorts, it certainly does not resonate with everyone. As society continues to become more urbanized, the general public has become less and less connected to the natural world and to activities in the outdoors, particularly hunting and fishing. Reflective of this societal shift is also a change in many of the students we are recruiting into the profession—their connection to the natural world, although often profound, increasingly comes from different life experiences. Such students and young professionals will almost assuredly be exposed to the science behind wildlife and fisheries management and obtain a more comprehensive view of the concepts of sustainable use, and how these activities are still a critical aspect not only of natural resources conservation, but of our cultural heritage. I know something similar happened to me—I came into the field with a strong consumptive use perspective, but my views on issues and opportunities in natural resource management have certainly expanded beyond that core value during my educational and professional career. Of course, much of this expanded worldview has been, and continues to be, facilitated by my engagement in The Wildlife Society (TWS).

Given the societal shifts mentioned above, how do we communicate conservation messages to a society largely detached from the natural world and becoming more diverse, with a concomitant diversity of views on natural resource management? How do we find messages that resonate? This challenge goes beyond specific topics, such as sustainable use. Instead, perhaps a more profound aspect is our ability to continue to use proven, science‐based tools to further conservation and management. To continue to use these tools, we must maintain our “social license to operate.” This concept is rooted in societal acceptance of methods we use to manage our natural resources. If society does not support these tools and techniques, we will lose the ability to use them. In the wildlife world, we have already lost some of these tools in some locations—recreational trapping, black bear Ursus americanus hunting, and controlled hunts to reduce overpopulations of white‐tailed deer in populated areas are a few examples. Is prescribed fire next? What about trapping and removal of invasive animal and fish species? Use of herbicides to properly manage/control aquatic and terrestrial vegetation? The list is long with many tools being vulnerable. In many cases, this is simply due to a lack of understanding of the assumed environmental consequences of these methods along with the value and need for these tools.

I believe that to continue to be allowed to make and implement science‐based conservation decisions, we must be able to connect to the public by crafting messages that resonate with society—a “hook” if you will—and will facilitate thought, discussion, and hopefully acceptance of not only the importance of conservation, but continue to enable professional wildlife and fisheries biologists to practice their profession. Of course, these messages must also be delivered in a way that is accepted by society—social media and new communication tools will continue to challenge our ability to “compete” for attention in an information‐saturated world.

In the spirit of this need, AFS President Jesse Trushenski and I have decided to use the general concept of communicating conservation to society as the theme for the joint AFS/TWS meeting, to be held in Reno, Nevada September 29–October 3, 2019. We have devised two joint plenaries to further explore this general theme. The first plenary will be focused on communicating concepts of sustainable use, and how science‐based management, including use of our renewable fish and wildlife resources, are critical for continued conservation success. In recognition of the diversification of society, and their attitudes about wildlife and fisheries conservation, and the increased diversity of our own professions, the second plenary will focus on communicating conservation messages to under‐represented groups. Together, we are hopeful that these two plenaries, with the backdrop of this joint meeting, will spur discussion broadly within our profession on how we can communicate conservation messages to the public and ultimately influence positive decisions by voters and stakeholders in natural resource conservation.

Of course, I also strongly believe that the joint meeting is a unique opportunity to encourage collaboration among natural resource professionals before, during, and after the conference. Together, we can explore challenges, contemplate solutions, and celebrate conservation successes. Please help us make the joint meeting as productive, inspiring, and meaningful as possible. If there is anything I can do to help facilitate this, please do not hesitate to contact me. I look forward to seeing many of you in Reno!

  • Recent News

    • AFS Urges Modernization of Sporting Goods Excise Tax that Funds Fisheries Conservation May 13, 2026
    • Is Bigger Better for Hatchery Chinook Salmon? May 1, 2026
    • Webinar: A Perpetual Franchise to Cultivate Oysters April 30, 2026
    • Webinar: Skin Cancer Risk and Outdoor Workers: Early Detection and Sun Protection Could Save Your Life April 30, 2026
    • AFS Calls for Robust Funding for NOAA Fisheries April 27, 2026
  • About

    The American Fisheries Society is 501c Non-Profit Society

     

    Donate Now

    Quick Links

    • ABOUT
    • POLICY
    • EVENTS
    • PUBLICATIONS
    • MEMBERSHIP
    • NEWS
    • JOBS
    • Contact Us
    • ABOUT
    • POLICY
    • EVENTS
    • PUBLICATIONS
    • MEMBERSHIP
    • NEWS
    • JOBS
    • Contact Us

    Contact

    • 25 Century Boulevard
      Suite 505
      Nashville, TN 37214
    • (301) 897-8616
    Facebook-f Twitter Instagram Linkedin-in Vimeo-v

    Copyright © 2026 American Fisheries Society | Privacy Policy 

    This website uses cookies to improve your experience. Accept Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT