16 May 2014

New Media Course For Fisheries Science

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In response to many requests for assistance and training in social media and websites, we are pleased to offer a new workshop this year at the Annual Meeting in Quebec City. “New Media for Fisheries Science” will be a hands-on demonstration of the website and social media tools AFS Units can use to connect with their members as well as broader audiences.

This four-hour workshop is being offered free of charge on Sunday, 17 August, from 1 – 5 p.m. The first half of the workshop will focus on building simple but professional websites that are compatible with the main AFS website, while the second half explores some of the social media platforms and tools that make communication faster, easier, and more fun. We have enlisted noted AFS communication gurus Julie Claussen and Jeremiah Osborne-Gowey to provide some practical, real-world examples and expertise.

You must pre-register for the workshop when you register for the Annual Meeting (look under the Sunday schedule tab). We encourage all Units to send the person or persons responsible for website maintenance and social media posting. And bring your laptop, because all parts of the workshop will be hands-on, following along with the demonstrations.

Please see the course outline below for more information and contact Beth Beard at AFS at bbeard@fisheries.org or 301-897-8616 x215 with any questions. We look forward to seeing you there!

Beth Beard
AFS Digital Content and Engagement Strategist

Sarah Gilbert-Fox
AFS Content Director
Managing Editor, Fisheries

New Media Workshop Outline
Sunday, 17 August, 1:00 – 5:00 p.m.

AFS-hosted Unit Websites: Construction and Content

Part A: Construction - includes demonstration and hands-on application

  • How the multisite works
  • Migration options for existing websites to AFS hosting
  • WordPress (or other platform) themes/templates
  • Creating a page or post
  • Dealing with images and logos
  • Menus

·         Plug-ins

  • Search engine optimization
  • Newsletter plug-ins and email list management
  • Takeaway: Step-by-step guide adapted from existing guides, list of recommended sites for more info

Part B: Content - includes demonstration and hands-on application

  • How multisite allows Units and Parent Society to share content
  • Communicating with your membership: content guidelines and examples
  • Communicating beyond your Unit: content guidelines and examples
  • Engaging storytelling, blogs, video, etc.
  • Takeaway: Guidelines and examples

BREAK (15 min.)

Social Media for AFS Units

Part C: Introduction to Facebook, LinkedIn, Twitter, Google+

  • Similarities and differences, pros and cons
  • Groups vs. pages

·         How to set up an effective profile page

·         Audience statistics and analytics

·         Popular types of posts and how and when to post them

·         Takeaway: One-page guidelines on each platform

Part D: Tools and Tips for Efficiency and Time-savers

  • HootSuite, Buffer, Owly/Bitly, and other tools
  • Using lists, hashtags, search tools, etc.
  • Building followers and engagement
  • Takeaway:

o   One-page guidelines

o   Information on other social media platforms: Pinterest, Instagram, Tumblr

Part E:  Social Media Demonstrations – How to set up, best practice methods, etc.

Part F: Workstations – Break into workstations for questions and problem-solving